Trademarks Webinar– From Intellectual Property to Economic Power

Agenda:

11:00-11:05: Opening remarks and virtual welcome
Speaker: Dr. Michal Fisher, Co-Founder, Fisher Friedman.

11:05-11:15: A Journey Through Time: The History Behind the Marks
Speaker: Jenny Shostak, Head of Trademarks and Designs Department.
> Review of classic cases.
> How a trademark becomes a cultural icon and what we can learn from the giants.

11:15-11:25: The Money Behind the Name: Economic and Branding Value
> Economic Value: How to turn a trademark into a financial asset.
> Branding Value: Creating differentiation, consumer trust, and protecting reputation.

11:25-11:30: What Can Actually Be Registered as a Trademark?
> Do’s and Don’ts.
> A global perspective.

11:30-11:40: From the Field: Case Studies from Recent Years
> Presentation of current case studies.

11:40-11:50: Strategy
> How we build a protection strategy tailored specifically to the business stage (early-stage startup vs. established company).

11:50-12:00: Q&A
> Answering questions from the chat and closing remarks.